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July 22, 1999
Dear John,
If this were a movie, no one would believe it is a true story. One
real estate agent - well dressed, polished presentation, but let's
call him Mr. Mediocur - comes in and has me convinced that my house
will go for no more than $129,900.
Then you enter the scene - no frills, but earnest and keen. We
debate the asking price for over an hour. You eventually persuade
me to raise my price by $5,000.00. Bold move. To prove your point,
you hussle me down the block to see another competing house. We
finalize the listing at 10:00 that night. Still, after you leave,
I'm thinking I'll probably end up getting something near the lower
price, if lucky.
But the following afternoon, less than 24 hours later, you bring
in a customer and then an offer - at $134,000 - over 99% of the
higher asking price! Wow, you know how to prove your point!
Now that the sale is official, I'm please to admit that you were
right.
That all happened fast. It happened so fast, I regret not having
more opportunity to watch you in action. As a professor of communication,
I found your communications style down-to-earth, refreshing, infectiously
enthusiastic, and of course persuasive. I like how you were excited
about my house. When you first saw it, you could see its full potential
- how it would make a good home for someone. You show your love
for your profession.
You mentioned you also love reading. Not that you need it, but
I've enclosed a business writing text - this author is recognized
as one of the best in the field. Enjoy.
Thanks for all you've done.
John B. Killoran
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